DADA FÉTICHE: a collection of multiples
In 1921, Marcel Duchamp wrote from New York a letter (attached) to put forward a proposal to his friend Tristan Tzara : the idea of an edition called « Dada Fétiche ».
The Duchamp’s idea is to punch the 4 letters DADA in metal and to recommend to wearing this insignia like a bracelet, pendant, necklace, etc.
This insignia is not only a way to became a Dada for the purchaser but also it protect him against certain illnesses and against many of life’s problem : « Do you have a toothache ? Ask to you dentist, if he’s Dada »., « Are you out of arguments ? Dada is the best answer to all questions ». So the insignia must be presented – and it has to work – like a fetish.
GDM’s project is to ask to a series of artists to « answer » to the Duchamp’s proposition interpreting and realizing a « Dada Fétiche ».
DADA consonnes voyelles is the answer of François Curlet to the letter of Marcel Duchamp.